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Hi all! Does anyone have advice for getting a software product to appear in the card results at the top of SERPs? Example https://www.google.com/search?q=budgeting+software&rlz=1C1CHBF_enUS784US784&oq=budgeting+software&aqs=chrome..69i57j0l5.2194j0j7&sourceid=chrome&ie=UTF-8 dzTpe2B

Let's say you have a client. They have two big, main product offerings. Come early April of this year, one of the product offerings decide to move their product offering over to a new domain. Let's also say you had maybe 12 million links in your inbound link portfolio for the original domain. And when this product offering that split opened their new domain, they 301 redirected half of those 12 million links (maybe even 3/4s) over to their new domain. So you're left with "half" a website. And while you still have millions of links; you lost millions as well. Would a ~25-50% drop in organic traffic be a reasonable effect? My money is on YES. Because all links to a domain help "rise" the page authority sea level of all URLs of the domain. So cutting off 50-75% of those links would drop that sea level a somewhat corresponding amount. We did get some 301 redirects that we felt were "ours" in place in late July... but that really accounted for 25% of the total amount of pages with inbound links they took originally. And those got in place almost 4 months after the fact. Curious what other people may think. LnEazzi.png

I am seeing a pretty precipitous drop in search volume traffic (see link). My keyword rankings don't seem to have suffered too much over this period. In fact, my #1 keyword have actually increased slightly in this timeframe. Two questions... Is there some way to assess overall search volume across my tracked keywords (to see if this is just a case of overall searches dropping)? Is there a recommended plan of attack for investigating drops like this - beyond overall search volume, what other data might be important in identifying the cause of this. In short, I'm looking for some logic/structure for how I investigate this, using Moz tools and reports. Thanks. Mark omE1VPc

I´m working on a online brazilian marketplace ( looks like etsy in US) and we have a huge amount of pages... I´ve been studing a lot about that and I was wondering to use If-Modified-Since so Googlebot could check if the pages have been updated, and if it is not, there is no reason to get a new copy of them since it already has a current copy in the index.  It uses a 304 status code, "and If a search engine crawler sees a web page status code of 304 it knows that web page has not been updated and does not need to be accessed again." Someone quoted before me**Since Google spiders billions of pages, there is no real need to use their resources or mine to look at a webpage that has not changed. For very large websites, the crawling process of search engine spiders can consume lots of bandwidth and result in extra cost and Googlebot could spend more time in pages actually changed or new stuff!**However, I´ve checked Amazon, Rakuten, Etsy and few others competitors and no one use it! I´d love to know what you folks think about it 🙂

I just want a second opinion 🙂 The customer don't want to loose any internal linkvalue by vaporizing link value though a big amount of internal links. What would  you do?

I'm interested in marking up videos on a site, so we can get those videos ranking on Google as rich snippets. Anyway, i've been looking at Googles support on this - http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2413309&topic=1088474&ctx=topic And they recommend scheme.org markup. I looked at Rands whiteboard friday videos - and it seems based on what i seen from the source code - that there is no scheme.org markup - http://www.seomoz.org/blog/fixing-the-broken-culture-of-seo-metrics-whiteboard-friday Also for the life of me, i've been trying to find sites with videos with scheme.org markup, and can't find any! Its driving me nuts, i just want to see a real life example! -- Matt

I am running an e-commerce business where I sell fashion jewelry. We usually have 500 products to offer and some of them we have only one in stock. What happens is that many of our back links are pointed directly to a specific product, and when a product is sold out and no longer is in stock the URL becomes inactive, and we lose the link juice. What is the best practice or tool to 301-redirect many URLs at the same time without going and changing one URL at a time? Do you have any other suggestions on how to manage an out of stock product but still maintain the link juice from the back link? Thanks!

I own a movie trailer website. (Where you can watch movie trailers) Will having links on each page that are for "offical website" of each movie, increase my SEO?