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@sarahwalsh yes i have seen while this core update that https://fifamobilefc.com/ was out of research but tools were showing some traffic.

Keyword ranking report might be different than real because of several reasons like personalized search results, location-based differences, and fluctuating search algorithms.
While doing keyword research always clear your cache, use incognito mode, and ensure consistent location settings when verifying keyword rankings

Bonjour
Je trouve que google est la base organique la plus fondamentale je n'ai aucune comparaison en matière de vérification de rapport de classement de mots clés
Merci

how to know which ranking is accurate?

@sarahwalsh how to know which data is most accurate

Sometimes, your SEO data can differ between the different SEO tools during an algorithm update.

Hey!  Dave from the Help Team here,

Most discrepancies in keyword rankings are caused by the way Moz is querying Google and other search engines. Our process completely strips personalization from the query. This means that it's more representative of a national average for all searchers in the country, but it also means that you may not be able to reproduce these exact SERPs within your browser because your location is factored into your search results.

One of the SEO experts in our community offered a really great explanation of this difference here.

If you are seeing some big discrepancies that don't seem to make sense to you, please shoot us an email at help@moz.com with some examples, we would be happy to take a look for you!

thanks

Hi KanikaG,

The difference in rankings can be due to several different reasons. Moz's crawlers are pretty accurate in my experience but I've usually got to make sure that the settings are correct.

How is your client checking the rankings? If the client is simply opening up a browser tab and Googling the keywords for example. they might get an inaccurate ranking, especially if they've visited competing sites before. The reason for this is simply their search/browser history. If they visited a site before, even more so if they searched for a keyword then clicked into the competing site. The best way to get a 'clean' read on the rankings is to simply open up an incognito window (if they're using Chrome), or a new private window (for Firefox). That way, their cookies/browsing history/previous queries don't influence what they are seeing in the search result pages.

Hope this helps!