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Hi everyone, My coworker recently stumbled across this article that instructs you to not to alt text for "decorative images" as you might get penalized you for over optimization https://www.shopify.com/blog/7412852-10-must-know-image-optimization-tips Has anyone heard of this or have any thoughts?

We have a client in the heavy equipment industry that is trying to "push down" images in a Google image search that are associated with an accident over ten years ago. This client has launched a new website, and we have applied the best practices of on-page SEO (page titles, unique meta-descriptions, alt-image tags, focused keyword targeting, etc.). The challenge we have is with Google Image results. It seems the image results shown in the Google Image search rankings are often not inline with how images have been labeled in the alt-tag section. I have checked these images with the Moz Chrome extension, and I have often found the way the image is labeled in the alt-tag is not related to the search query made within the Google image search bar. I certainly may not be factoring in other weighted items when it comes to how images are ranked. Are there other ranking factors associated with Google Image results outside of the Alt-Image Tag? If so, what are those factors? Our ultimate goal is to provide a strategy that would allow us to tag images within this specific sector that are relevant to this specific heavy equipment product, and at the same time, "push down" the rankings of the images that have a negative association to them. We certainly want to take the right approach here, and want to earn these rankings. However, the way Google ranks images seems to be a mystery of sorts. Is there a specific strategy relevant to Google Image rankings that would fall inline with the challenge listed above? I appreciate any advice on this topic. Thank you.

Hello, Can anybody give any other advice for image optimization except keyword use in file name and alt tag, which would effect the item to be ranking higher on google images, I have searched google on this, but did not find any reallyuseful tips other than those mentioned above... Should I mention my main keywords that I try to rank in as many image files and different pages as possible, but without stuffing and relevant to the content? Thanks a lot

Hello everybody, I have a question regarding Alt-text. Is it important, regarding SEO, that I add alt-text to all my images, or only on my contextual images? Hope someone can help me.

How to use web 2.0 properties for SEO.IF we are posting articles to Web 2.0 do we need publish one article to all web 2 sites or unique articles to each web 2 site ?

I am providing some SEO consulting for a friend's company.  They are an Investment Research and Portfolio Management firm.  They started a blog about a year ago with most of their posts being short Youtube videos between 3 to 10 minutes in length, providing their take on what is going on in with the markets at the moment.  Additionally, they've created a youtube channel which has a little over 1,500 subscribers. The videos do fairly decent getting between 1,500 to 20,000 views (the later happens when a big financial blog links to them) but they are not taking full advantage of this great content in my opinion i.e hosting videos with a 3rd party like Wistia. I think they should begin using Wistia or Vimeo Pro to maximize the SEO benefits as well as gather analytics about views.  Then after they've milked them all they can put them on their youtube channel and target them for different keywords. My question is, should they go back and switch out the videos on the old posts with videos hosted by a 3rd party, submit sitemaps, etc. or should they just leave them the way they are and only host new videos with a 3rd party? I think they should switch out the old youtube videos but am not sure if this could cause any negative repercussions.

I am setting up pages for an SEO campaign. This campaign will focus suburb/area focused keywords to the home page and an inner page talking about the local area. My keyword I am targeting is "flower delivery brisbane" The keywords pointing back to both pages will be made up of brand and variances of the keywords so that is ok What I would like to know, am I know over optimizing the inner page extension "flowers delivery brisbane" as it is an exact match of the main keyword to rank since google penguin. I did  this prior to google penguin and it worked well. the site address is 
simpleflowers.com.au inner page is:
simpleflowers.com.au/flowers-delivery-brisbane Would love to hear your thoughts

Hi, I'm setting up a Barcelona guide as a hobby: barcelonacitybreak.com. Naturally I take care to use good alt-tags, checking Google images I see one of the photos I took listed as number one: "hibernian bookstore barcelona". There is no doubt that this is the photo I took myself, but when  I place the mouse over the photo the origin is listed as:http://www.auladirectiva.com/. What is even more worrying though is that when I press the image I automatically download this: "Antispy 2011" from http://protectionxpscannermaster.com! Evidently some kind of "anti-virus" program. How is this possible?