Relevant but not-relevant keywords impact to SEO
-
Hello, I would like to know if the selection of individual keywords(that are not primary, secondary or tertiary) are important for SEO regardless of the relevancy to the page topic. I am wondering how much of a contribution a non-P1/P2/P3 can make in terms of SEO?
For example it is a product page and I have built my content with P1,P2&P3 based only on the product and its properties itself. Do you think that a content gap for the page could be the production process of that product? So even if it is a product and its properties page, I can add 2 sentences about the production, so that I can drive more traffic by including these 2 informative sentences.?
EXAMPLE:
So lets' say my topic is "hair types" (P1) and my subtopics are "Straight," "wavy," and "curly"(P2s) which I used as subtitles. But throughout the page, I am planning to add some relevant but not-directly-relevant keywords here and there since they have high metrics and volumes. For example a potential sentence I can add: "innovative hair products these days can offer amazing results for the desired hair types". It is not specifically about "hair types" but I am using the keyword "innovative hair products" (good metrics keyword) which may help for the traffic... Another potential not-so-direct sentence can be: "For all hair types, the hair damages are common: heat damage, chemical damage and mechanical damage". Would adding this extra sentence where I am not specifically talking about "hair types" (my topic) but "hair damages" and damage examples (off-topic high metric keywords) help me to drive traffic to my website? And how much of an impact would it be? -
Yes, choosing irrelevant keywords can impact your SEO rankings and user engagement. Keywords are used by Google and other search engines to determine what your website is about and where it should appear in search results. Many non-search engine marketing professionals are frequently advised that keywords reign supreme in SEO. However, in recent years, the emphasis has shifted towards prioritizing a website that provides a positive user experience over simply focusing on relevant keywords.
-
@George_Inoriseo Thank you so much for the detailed reply. It makes sense! Appreciate the help!
-
@Siir Selecting and integrating individual keywords that are not directly categorized as primary, secondary, or tertiary can still be important for SEO, particularly if they maintain relevance to the topic of the page. These keywords can contribute significantly to driving additional traffic, especially when they tap into related interests or queries that your target audience might have.
In your example, the inclusion of terms like “innovative hair products” or “hair damages” on a page primarily about hair types can indeed be beneficial for several reasons:
Topic Depth and Breadth: By including related but not directly relevant keywords, you are broadening the scope of your content. This can make your page more informative and potentially more appealing to a wider audience. Search engines favor content that provides comprehensive coverage of a topic because it signals that the content can effectively answer user queries.
User Intent Matching: Different users may have varying intents when searching related terms. Some might be looking for types of hair but could also be interested in how to protect their hair from damage or what products to use. Addressing these related queries can capture traffic from these varied intents.
Improving Keyword Portfolio: Utilizing a diverse set of relevant keywords helps to build a more robust keyword portfolio on your site. This can enhance your site's ability to rank for a broader array of search queries.
Semantic Search Benefits: Search engines like Google use semantic search capabilities to understand the context around words in a query. Including related terms helps align your content with possible semantic interpretations and related searches, enhancing your visibility.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved how to deal with bad keywords?
In the rush to get our account set up and running our team added about 250+ keywords. Many are really close duplicates or a close rephrasing of the same idea. I'd say almost 100 of them fit into this category. Does it make sense to just leave these and continue to add better keywords or should we do some purging? Help!
Keyword Explorer | | Worship_Times0 -
Unsolved How to find keywords your competitors rank for but you don't?
Hi, I'm just digging through Moz pro at the moment, and really like the true competitor feature, but would like to be able to see the keywords our competitors rank for and we don't, rather than just the overlapping ones. Is this possible at all? Thanks
Moz Pro | | pm-mbc
Paul0 -
Unsolved Good PA/DA...no keywords after 6 months
I've been doing SEO on a clients site, for a back page for 6 months now. Good amount of backlinks, has a PA/DA of 34/32, it's indexed by Google (via Console)...but it's not getting picked up for a single keyword (same in Ahrefs). Haven't had this happen before, what am I missing?
Keyword Explorer | | AdkinsDigital0 -
The Importance of Bold Keywords in SEO?
Hi all, Recently I came cross an RV lifestyle blog named RVing Trends. The website features high-quality contents about handy RV camping tips & guides, and in-depth RV product reviews. They seem to spend a lot of effort on the content quality. I've followed this website for a few months and can see they've been producing 3,000-5,000 word length contents regularly. One thing I notice is that they emphasize the main keyword as bold in almost the posts. You can check 1 sample here about RV mattress reviews. Just want to ask for your opinions about the efficiency of this technique and is the keyword density still important for blog content to rank well in Google. Thanks!
White Hat / Black Hat SEO | | TungNM1930 -
Inserting Keywords in Web Pages
Hello! Question: When I add chosen keywords to my site (in urls, title tags, meta description, page content, headers, etc), do I need to put the words on my webpage exactly as they appear in my keyword research? So if I searched "therapist bay area" and I want to include these keywords, for example, must I use those words in that order in a sentence or header on my homepage? Or is it enough to include each word somewhere on the page?
On-Page Optimization | | LPantell0 -
Ranking for keywords in multiple zip codes
Hello, We are trying to rank for keywords locally. We are on the edge of four zip codes in our area and are competing with businesses in those zip codes. Should we track each keyword separately for each zip code, or just one zip code we're in?
Keyword Research | | ifixcars0 -
Longtail keyword definition seems fuzzy?
So we all know about longtail keyword vs. short tail. However, it seems that the definition is a bit inconsistant. Some people say longtail keywords are keywords that get very low amounts of traffic, others that they are key phrases with 2 or more words. And others add to this that they have high conversion rate but describe specific features, product, service, model # etc. In an ideal model I suppose all of these things would be true. As keyword length increases, traffic tends to decrease, keyword is more specific pointing at features, model#, specific product etc and therefore the conversion rate is a bit higher as well. However, the data isn't a perfect curve. I will see keywords that get 18,000 searches but have 4 words. And then I will see single word key phrases that get <10 -20 searches a month. What am I to consider these? Its like they fit half the criteria. Any comments on this would be helpful and appreciated. I suppose the real question I am after is - it seems like the real definition of a long tail keyword cant be any of the above traits of a long tail keyword. How do you really define a long tail keyword in all circumstances (without it being this subjective idealized definition based on a perfect model) and where would the keyword circumstances (lots of words but high traffic, and low traffic but 1 word) fall in the graph? Center?
Keyword Research | | eastco0 -
Keyword categories.
Hello everyone, After watching keyword research for motivated marketers (pro webinar), I've put together a master framework. This works like a charm, however, I'm having trouble with a few categories. They are picking up keywords that are not in the marker that are assigned to the category. For example, I have one category with 10 simple markers like red, green, blue, but when I apply the filter, the results include words that are outside these markers like Career One. . Baffled! Anyone help? Thank you in advance. J
Keyword Research | | jasonlewisdiiigy0