Is this site speed improvement legit?
-
A client of ours has used a 3rd party company who charged them $300 to "speed up" their website. He is wondering if this is legitimate? In a very short period (one day), the site speed has improved from about 20 to 86 on desktop and 100 on mobile. This is on a Shopify site. As far as I can see from looking at the back end of the site, all that has been done is that a new theme has been uploaded. Nothing else has been done, eg all images look to be the same size, etc. When I asked how the work had been done so quickly, I was told "It was done by a highly professional team of Shopify web designers and developers." Has anyone come across this type of speed optimisation and can you tell me anything about it?
-
@Stramark Thanks! I have no experience with Shopify, but this does sound very interesting. As I always say, nothing new you learn will go to waste, you never know when you might need it.
-
@mfrgolfgti said in Is this site speed improvement legit?:
A client of ours has used a 3rd party company who charged them $300 to "speed up" their website. He is wondering if this is legitimate? In a very short period (one day), the site speed has improved from about 20 to 86 on desktop and 100 on mobile. This is on a Shopify site. As far as I can see from looking at the back end of the site, all that has been done is that a new theme has been uploaded. Nothing else has been done, eg all images look to be the same size, etc. When I asked how the work had been done so quickly, I was told "It was done by a highly professional team of Shopify web designers and developers." Has anyone come across this type of speed optimisation and can you tell me anything about it?
Hi there!
It is possible that the 3rd party company made some legitimate optimizations that improved the speed of the website. However, it's also important to be cautious and ensure that the improvements are sustainable and long-lasting.
One way to verify the legitimacy of the speed optimizations is to check the website's PageSpeed Insights score on Google. This will give you a better idea of how well the website performs in terms of speed and optimization.
It's also important to understand that website speed is affected by a variety of factors, such as hosting, caching, image optimization, and code optimization. A new theme can certainly contribute to improved speed, but it's unlikely to be the only factor at play.
In summary, while it's possible that the $300 speed optimization service was legitimate, it's important to verify the improvements and ensure that they are sustainable in the long run. It may be worth consulting with a professional web developer or SEO specialist to get a second opinion on the improvements made to the website.
Regards,
Bryce June -
Yes that COULD be legit.
Some Shopify Themes are very very bad. A clean theme that only provides the functions that are necessary for this webshop can help. One could also use various techniques with the javascript, the tag manager, and lazy loading to achieve this.
It is also possible to use techniques to fool Google Pagespeed tester. So test the site with different tools and or ask a specialist if you do not trust the results. You can also check in Analytics what the average speed of clients is at the moment compared to previous. -
@mfrgolfgti Honestly, I've never heard that only by uploading a new theme you can achieve such a result. I am curious now and would really like to hear from someone who's experienced with Shopify sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
how to improve rank
I have a site, can you help me to:
SEO Tactics | | pixou
improve ranking
get high authority backlinks0 -
Is it worth buying an entry on Wikipedia-type sites?
Recently I've come across a few websites offering (for a fee) to research, write and publish an entry on the likes of Wikipedia, Citizendium or Wikitia - I thought this might be helpful when it comes to marketing and link building for a brand or individual. Purchasing guest blog posts is a standard way to obtain a high domain authority in-context backlink, but I wondered if purchasing an entry on one of these human edited encyclopedias would be as effective, better or not worth the money? It costs quite a bit more than guest posting and blog outreach, but on the other hand they are authoritative websites that also include backlinks. Any thoughts would be most welcome.
SEO Tactics | | JCN-SBWD0 -
Unsolved Site showing up in Google search results for irrelevant keywords
Hi there, one of my client's sites is showing up in Google search results / getting a lot of site traffic from keywords that while very close to words we're actually trying to target on the site, are irrelevant for the client and their site content. Does anyone have ideas of how to address this?
SEO Tactics | | Tunnel70 -
Plagiarized Site Effecting Google Rankings
Can someone provides insights on a de-indexing example? I have gone through the depths of Google lack of support and requesting duplicate content flags, so no avail. Here's the scenario: Client had a competing SEO provider try to earn his business. In doing so, he copied word for word our blog that we have been producing content on over the last 5 years. He also integrated Google reviews in the structured data on this new URL. Well, fast forward 1-2 months later, our rankings started to drop. We found this 100% plagiarized site is taking away from our keyword rankings on GMB, and is no and Google search, and our site GMB is now only displaying on a branded name search as well as our search traffic has dropped. I have identified the plagiarized, duplicated content, being tied to our GMB as well, as the source of the problem. Well, I finally obtain ed control of the plagarized domain and shut down the hosted, and forwarded the URL to our URL. Well, Google still has the HTTS version of the site indexed. And it is in my professional opinion, that since the site is still indexed and is associated with the physician GMB that was ranking for our target keyword and no longer does, that this is the barrier to ranking again. Since its the HTTPS version, it is not forwarded to our domain. Its a 504 error but is still ranking in the google index. The hosting and SSL was canceled circa December 10th. I have been waiting for Google to de-index this site, therefore allowing our primary site to climb the rankings and GMB rankings once again. But it has been 6 weeks and Google is still indexing this spam site. I am incredibly frustrated with google support (as a google partner) and disappointed that this spam site is still indexed. Again, my conclusion that when this SPAM site is de-indexed, we will return back to #1. But when? and at this point, ever? Highlighted below is the spam site. Any suggestions? Capture.PNG
SEO Tactics | | WebMarkets0 -
Unsolved Mistake on keyword stuffing detection(in my view)
Hello!
Moz Bar | | Seoman45
In Mozbar, optimization factors
"Avoid Keyword Stuffing in Document"
If a blog (or any other page) publishes an article, and that article attracts a considerable number of questions, it is inevitable to prevent repeating the keyword on that page. In other words, using keywords by users in comments should not be considered as "Keyword Stuffing". In my view, if this is true, you need to optimize the detection of "Keyword Stuffing".
By the way, thanks for the valuable service and tools for SEO.
Best regards,
Abbas0 -
blog url structure change affect on pagerank
We are looking to change our blog structure which will help us with the organization of the topics but the url structure will change if we do this. Right now all of the blogs are under a general news blog, which we will be breaking out articles into several blog category topics Current:
Technical SEO | | theblueprints
example of current structure
current site: https://domain/blogs/news/blog article name Proposed Change:
current site: https://domain/blogs/keyword-name-of-blog-category/blog article name We have ranked #1 for several keywords that we would like to preserve the ranking if we make this switch with 301 redirects. Looking for suggestion on the percentage of chance our ranking will be negatively affected and by how much? Also what everyones recommendation is if we should make this switch or not touch the urls. Your help is appreciated, thanks in advance.0