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@AndrewAeqium said in Small startup Marketing leader - What are 3 actionable reports I can review daily:

Hi all -
I've joined a small startup as their first marketing hire and I am strategizing, planning, and executing all work.
I need to get to 3-4 reports I focus on per channel so I can still be relatively effective across multiple channels.
What are 3-4 reports I should be laser-focused on in Moz that will help me ID opportunities/threats and be able to identify best actions from.

Congrats on your new role! In Moz:

Keyword Rankings: Track top keywords.
Site Crawl: Fix tech issues.
Link Analysis: Assess backlinks.
These reports = smart actions. Best of luck!

three actionable reports you should review daily are:

• Website Traffic Report:

Key Metrics: Unique visitors, page views, bounce rate, session duration.
Actionable Insights: Identify traffic trends, high-performing pages, and user engagement. Optimize content and user experience based on observed behavior.

• Sales Funnel Analysis:

Key Metrics: Conversion rates at each stage (e.g., lead to prospect, prospect to customer).
Actionable Insights: Detect bottlenecks in the sales process. Implement targeted strategies to improve conversion rates, such as refining messaging or enhancing follow-up procedures.

• Campaign Performance Report:

Key Metrics: Click-through rates (CTR), cost per click (CPC), return on ad spend (ROAS), and engagement metrics for each active campaign.
Actionable Insights: Assess the effectiveness of marketing campaigns. Allocate budget towards high-performing channels and tweak underperforming ones to maximize ROI.

These reports provide critical insights that enable data-driven decision-making to enhance marketing strategies and drive growth.

As a small startup marketing leader, prioritize three key daily reports: website analytics for visitor insights, email marketing performance for campaign effectiveness, and social media engagement metrics to track audience interactions. Regular review of these reports enables data-driven decisions and optimization to drive startup growth.

@AndrewAeqium said in Small startup Marketing leader - What are 3 actionable reports I can review daily:

Hi all -
I've joined a small startup as their first marketing hire and I am strategizing, planning, and executing all work.
I need to get to 3-4 reports I focus on per channel so I can still be relatively effective across multiple channels.
What are 3-4 reports I should be laser-focused on in Moz that will help me ID opportunities/threats and be able to identify best actions from.

In Moz, focusing on a few key reports per channel can help you efficiently identify opportunities and threats, as well as guide your actions effectively. Here are 3-4 reports you should consider:

• Keyword Rankings Report: This report will give you insights into how your website is ranking for specific keywords in search engine results. Identify high-value keywords where your website is ranking well and look for opportunities to improve rankings for keywords that are relevant to your target audience but are currently underperforming.

• Site Crawl Report: The site crawl report provides information about the health of your website from a technical SEO perspective. Look for issues such as broken links, duplicate content, and crawl errors that could be impacting your website's performance in search engines. Addressing these issues can help improve your website's visibility and user experience.

• Link Analysis Report: Backlinks are an important factor in SEO, so it's essential to monitor your website's link profile. Use the link analysis report to identify opportunities to acquire high-quality backlinks from authoritative websites in your industry. Additionally, look for any toxic or low-quality backlinks that could be harming your website's SEO performance and take steps to disavow or remove them.

• On-Page Optimization Report: This report provides insights into how well your website's pages are optimized for specific target keywords. Review the on-page optimization recommendations and prioritize optimizing pages that have the potential to drive significant traffic or conversions. Focus on elements such as title tags, meta descriptions, headers, and content quality to improve your website's relevance and visibility in search results.

By focusing on these key reports in Moz, you can gain valuable insights into your website's performance across different channels and identify actionable opportunities to improve your SEO strategy.

which type of report you want to know? as a member from a digital marketing agency in kolkata, i will suggest to do audit reports, monthly-weekly performance report, but what kind of report you want to create please clarify.