Is it Ok to have multiple domains (separate website different content) rank for similar keywords?
-
Is it 'OK' to have multiple domains in the following instance?
Does Google actively discourage multiple (but completely different sites) domains from the same company appearing in the search results for the same and or similar keywords if the content is slightly different? This is where the 'main site' has the details, and you can purchase product, and the second site is a blog site only.
We are creating a separate content blogsite; which would be on a second domain that will be related to one portion of content on main site.
They would be linking back and forth, or maybe the blog site would just link over to the main site so they can purchase said product.
This would be a similar scenario to give you an idea of how it would be structured:
MAIN SITE: describes a few products, and you can purchase from this site
SECOND SITE, different domain: a blog site that contains personal experiences with one of the products.
BOTH sites will be linked back and forth....or as mentioned maybe the blog site could just link over to the 'main site'
Logo would be a modified version of the main logo and look and feel of the sight would be similar but not exactly the same.
MORE INFO: the main site has existed for way over 10 years, starting to gain some traction in an extremely competitive market, but does not rank super high, is gaining traction due to improvements in speed, content, onpage SEO, etc...
So in addition to my main question of is this 'ok' to have this second domain, also will it hurt the rankings or negatively affect the 'main' site? Wondering about duplicate content issues, except it will be slightly different...
-
Thank you!!
-
Yes, it is okay to have multiple domains (separate websites with different content) rank for similar keywords. In fact, there are many benefits to doing so. For example, it can help you reach a wider audience, improve your brand visibility, and boost your website traffic.
Here are some of the benefits of having multiple domains rank for similar keywords:
Reach a wider audience: By having multiple domains, you can target different audiences with different content. For example, you could have one domain for your business website and another domain for your blog. This will allow you to reach more people and attract more visitors to your websites.
Improve your brand visibility: When you have multiple domains that rank for similar keywords, it can help improve your brand visibility. This is because Google will see that your website is authoritative and trustworthy on a particular topic. As a result, your website will be more likely to appear higher in search results for relevant keywords.
Boost your website traffic: By having multiple domains that rank for similar keywords, you can boost your website traffic. This is because more people will be able to find your website when they search for relevant keywords.
If you are considering having multiple domains rank for similar keywords, there are a few things you need to keep in mind. First, make sure that the content on your websites is high-quality and relevant to the keywords you are targeting. Second, make sure that your websites are well-designed and easy to use. Third, promote your websites through social media, email marketing, and other channels. -
@fourwhitesocks In your scenario, having a separate blog site on a different domain related to one portion of the content on the main site should not negatively affect the rankings as long as both sites provide unique and valuable content. As you mentioned, linking back and forth between the sites can also be beneficial. However, it's important to avoid duplicate content issues by ensuring that the content on each site is substantially different.
-
Thank you for your reply! I think the content will be similar but we can author it in a way that is different 'enough'
-
It shouldn't have any effect on Seo or your rank. But avoid to have same content on 2 websites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I check my website is not in spam?
I have a blogging website where I post about famous food, home remedies, and more. When I started my website's keywords were ranking on Google But Now a single keyword is not in the ranking list. That's why I have concerns about how I can fix it.
SEO Tactics | | worldviajar.com0 -
Premium domain name redirects
Hi, I run a tree surgery business - woodfeldertreecare.co.uk We're based in Manchester, UK. A few days ago I was called by Premium Domain Names who convinced me that buying treesurgeonsmanchester.com and treesurgerymanchester.com and redirecting them to our main site would be amazing for organic traffic. My designer and an SEO friend both reckon this was a waste of money and reckon I've been scammed. Any thoughts? Please help.
SEO Tactics | | LeoTrees0 -
Ranking going south
Hi - I have a site Simply Stairlifts and I don't understand it but I've followed all the SEO processes of cleaning the site and building links, but ranking just keeps falling - any advise would be very gratefully received 👍 .
SEO Tactics | | Naju2310 -
Unsolved Duplicate Content
We have multiple collections being flagged as duplicate content - but I can't find where these duplications are coming from? The duplicate content has no introductory text, and no meta description. Please see examples:- This is the correct collection page:-
Technical SEO | | Caroline_Ardmoor
https://www.ardmoor.co.uk/collections/deerhunter This is the incorrect collection page:-
https://www.ardmoor.co.uk/collections/vendors How do I stop this incorrect page from showing?0 -
Ok to have multiple domains w/ seperate websites rank for similar keywords?
Is it Ok to have multiple domains (separate website different content) rank for similar keywords? Is it 'OK' to have multiple domains in the following instance? Does Google actively discourage multiple (but completely different sites) domains from the same company appearing in the search results for the same and or similar keywords if the content is slightly different? This is where the 'main site' has the details, and you can purchase product, and the second site is a blog site only. We are creating a separate content blogsite; which would be on a second domain that will be related to one portion of content on main site. They would be linking back and forth, or maybe the blog site would just link over to the main site so they can purchase said product. This would be a similar scenario to give you an idea of how it would be structured: MAIN SITE: describes a few products, and you can purchase from this site SECOND SITE, different domain: a blog site that contains personal experiences
SEO Tactics | | fourwhitesocks
with one of the products. BOTH sites will be linked back and forth....or as mentioned maybe the blog site could just link over to the 'main site' Logo would be a modified version of the main logo and look and feel of the sight would be similar but not exactly the same. MORE INFO: the main site has existed for way over 10 years, starting to gain some traction in an extremely competitive market, but does not rank super high, is gaining traction due to improvements in speed, content, onpage SEO, etc... So in addition to my main question of is this 'ok' to have this second domain, also will it hurt the rankings or negatively affect the 'main' site, will we have duplicate content issues? ** If this is not the right place to ask this then where should I be asking?
Thank you!0 -
Domain forwarding or 301 redirects?
I have two domains and one of them is being phased out. Currently, there are some 301 redirects in place for the main pages but I was wondering if it would be better / easier to just set up domain forwarding? I can't seem to find anywhere that tells you the "type" domain forwarding, is it 301? 302? etc. Thanks,
SEO Tactics | | BrandonDebison0 -
Duplicate content, although page has "noindex"
Hello, I had an issue with some pages being listed as duplicate content in my weekly Moz report. I've since discussed it with my web dev team and we decided to stop the pages from being crawled. The web dev team added this coding to the pages <meta name='robots' content='max-image-preview:large, noindex dofollow' />, but the Moz report is still reporting the pages as duplicate content. Note from the developer "So as far as I can see we've added robots to prevent the issue but maybe there is some subtle change that's needed here. You could check in Google Search Console to see how its seeing this content or you could ask Moz why they are still reporting this and see if we've missed something?" Any help much appreciated!
Technical SEO | | rj_dale0 -
Solved Duplicate content error affecting 142 pages
Hello,
Product Support | | EISMarketing
Recently I noticed a new duplicate error notification.
This page: https://www.earley.com/insights/internet-things-and-product-data
is flagged as 'duplicate content' with 142 affected pages.
Here's an example of one of the affected pages:
https://www.earley.com/insights/how-ontologies-drive-digital-transformation
This is not an ecommerce site. The affected pages are blog posts. We are pretty prolific writers and over the years we have produced nearly 300 articles. We are a consulting firm and the articles are about our area of expertise and cover a wide range of topics within that space.
I just don't understand why this would be flagged as duplicate or what I'm supposed to do with this information!
Help!
Thanks!
Sharon0