Keywords used to land on specific page?
-
Hi all,
Does anyone know if there's anywhere where I can see what keywords are used in search engines to land on a specific page? I have access to the Google Analytics account and linked it to Moz as a campaign, but I can't find this data.
I'm curious about this because a very uncommon word is used in a page title for a page I try to optimize. It's the Dutch translation of 'malicious'. And now I wonder if it's better to switch to a word that's used more often. Or if it's better to 'win the battle' on this (probably) rarely used word. I've used Google trends to see how many people use it, but it says there's not enough data to show the interest over time.
-
Keywords used to land on a specific page refer to the search terms entered by users that direct them to that page through search engine results. These keywords are relevant to the content and purpose of the page, helping users find the information they're seeking and driving targeted traffic to the website. Analyzing these keywords can provide valuable insights for optimizing content and improving search engine visibility.
-
@RaoulWB said in Keywords used to land on specific page?:
Does anyone know if there's anywhere where I can see what keywords are used in search engines to land on a specific page? I have access to the Google Analytics account and linked it to Moz as a campaign, but I can't find this data.
I'm curious about this because a very uncommon word is used in a page title for a page I try to optimize. It's the Dutch translation of 'malicious'. And now I wonder if it's better to switch to a word that's used more often. Or if it's better to 'win the battle' on this (probably) rarely used word. I've used Google trends to see how many people use it, but it says there's not enough data to show the interest over time.In Google Analytics, you can find the keywords that users use to land on a specific page by navigating to Behavior > Site Content > Landing Pages. Then, select the specific page you're interested in and click on it. Next, click on the "Secondary Dimension" dropdown menu and choose "Traffic Sources" > "Keyword." This will show you the keywords that users used in search engines to land on that page.
Regarding the uncommon word in your page title, it's important to consider both its relevance to your content and its search volume. If the word is highly relevant to your content and your target audience, it might be worth keeping it to attract the right visitors, even if it has lower search volume. However, if there are alternative words with higher search volume that are equally relevant, you could consider optimizing your page title with those keywords to potentially attract more traffic.
-
@RaoulWB Yes you can check these data in Google search console where you can find the keywords and landing page.
-
@RaoulWB said in Keywords used to land on specific page?:
Does anyone know if there's anywhere where I can see what keywords are used in search engines to land on a specific page? I have access to the Google Analytics account and linked it to Moz as a campaign, but I can't find this data.
I'm curious about this because a very uncommon word is used in a page title for a page I try to optimize. It's the Dutch translation of 'malicious'. And now I wonder if it's better to switch to a word that's used more often. Or if it's better to 'win the battle' on this (probably) rarely used word. I've used Google trends to see how many people use it, but it says there's not enough data to show the interest over time.In Google Analytics, you can find this information under the "Acquisition" tab, then navigate to "Search Console" and click on "Queries." There, you'll see the keywords used to land on your page. As for your uncommon word, it's worth considering the context and audience relevance rather than solely focusing on search volume. If it aligns with your content and goals, winning the battle on the rare word might lead to more targeted traffic and engagement.
-
What our company did was we created separate pages for every product that we sell.
This way, we can have separate titles, meta titles, meta descriptions, alt-text and content marketing, and also internal links.
We done this for a company that sells garden offices, and it allowed to us improve the SEO for that business.
-
That makes sense @Nick! Thank you for thinking along!
-
I was wondering about something similar. In the end I went for the more popular term as my main keyword and kept the other, less used one as my secondary term on the same page.
I found that if Google doesn't have enough data on a keyword, unless it's a very niche and profitable one, I find it's better to use it as a secondary phrase.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword ranking for different page than the page optimized
I have optimized "equipment trailer for rent" on this page: http://www.bigtrailerrentals.com/flatbed-trailer-rentals/equipment-deckover. I'm wondering if anyone can tell me why Google has chosen to rank the keyword phrase for this page: http://www.bigtrailerrentals.com/flatbed-trailer-rentals/equipment-24 This is just one example. It has happened on several of my pages / keywords.
On-Page Optimization | | BigTrailerRentals0 -
Contact pages coming up for keywords above landing pages
I have two examples of contact pages coming up over designated landing pages Keyword: Nickel Alloys for www.neonickel.com Keyword: Artificial Grass for www.artificialgrass4u.co.uk Is there anyway I can stop this happening?
On-Page Optimization | | icansee0 -
Does anyone use Genesis Framework? If so can a newbie use it and a few other questions
Hi, So as I search the wonderful land of the internet, I see this Genesis framework brought up quite a bit. I have researched it for a few weeks, but it seems like it uses hooks instead of shortcodes. So I am curious if anyone has used it? And if so what your thoughts are about it? I am a COMPLETE newbie here, so hooks look scary. I am sure with time they will seem like second nature. They claim it has airtight security. So if you have used this framework, how is this any different than an updated stock wordpress site? I understand that vulnerabilities may be in plugins and such, but if it is really airtight, that seems great. Any thoughts are appreciated as I just want the best user experience. So many people use this framework, yet my site gets if I'm lucky 1000 views each month. It is a basic site to let people know we exist. So its not like I have a popular blog with 50,000 pageviews each month. But... going into the future, I want a pleasant and consistent user experience. Maybe a wordpress theme is all you need. Maybe a framework is more for developers. Any thoughts are greatly appreciated. Chris
On-Page Optimization | | asbchris0 -
Noindex child pages (whose content is included on parent pages)?
I'm sorry if there have been questions close to this before... I've using WordPress less like a blogging platform and more like a CMS for years now... For content management purposes we organize a lot of content around Parent/Child page (and custom-post-type) relationships; the Child pages are included as tabbed content on the Parent page. Should I be noindexing these child pages, since their content is already on the site, in full, on their Parent pages (ie. duplicate content)? Or does it not matter, since the crawlers may not go to all of the tabbed content? None of the pages have shown up in Moz's "High Priority Issues" as duplicate content but it still seems like I'm making the Parent pages suffer needlessly... Anything obvious I'm not taking into consideration? By the by, this is my first post here @ Moz, which I'm loving; this site and the forums are such a great resource! Anyways, thanks in advance!
On-Page Optimization | | rsigg0 -
Is it necessary to add keywords to all of your pages?
Hi Everyone he company I work for has just built a new website with approximately 87 pages/sub pages. Should i be looking to add keywords and descriptions to all of these pages, via the allocated areas in the back end of the site? I am using "google's key words" tool to generate relevant key words. If any one has any advice it would be much appreciated. Thanks for you help Regards Pete
On-Page Optimization | | dawsonski0 -
Custom Landing Page URLs
I will begin creating custom landing pages optimized for long-tail keywords. Placing the keywords in the URL is obviously important -- Question: would it be detrimental to rankings to have extra characters extending past the keyword? I'm not able to use tracking code, but need to put an identifier in the URL (clp = custom landing page). For example, is "www.domain.com/silver-fish.html" going to perform meaningfully better than "www.domain.com/silver-fish-clp.html" for the kw phrase "silver fish"? There will obviously be a lot of on-page optimization in addition to just structuring the URLs. Thank you. SIMbiz
On-Page Optimization | | SIMbiz0 -
Do product pages need unique content or does having duplcate content hurt on those pages?
We are adding product rapidly to our website but this requires allowing duplicate to exist on our product pages of furniture-online.com. From an SEO standpoint do we need to make this content unique for each product. Since we aren't link building to specific product pages and we don't anticipate product pages being found in a search result, are we ok leaving the duplicate content in place and spending our dollars elsewhere?
On-Page Optimization | | gallreddy0 -
Keyword Landing Page Transition
We are redesigning the site to launch soon. We are a manufacturer. Our most valuable keyword currently ranks around 8th on Google in a competitive market and responds with a link to our product selection page as the landing URL. This link / URL is currently listed on every site page in a right column menu with the keyword as the anchor text. My concern is that I have redesigned this product selection page, and would like to change its file name to include the keyword as well as use the same keyword anchor text. And to complicate the matter, for political reasons my boss has asked me to consider keeping the old product page available to alleviate board concern (not rational, but may be required). Since the old page shows similar information to the new selection page, if I keep it, I am considering calling it a "Visual Selector" as opposed to the "Product Selector" menu name for the new page. I will list both in a list under the keyword product name on the home page menu and then drop the old selector page link on all other pages to lower visitor confusion. So the alternative choices to proceed are as follows: 1. Keep old and new product selection pages a. Show both on all page menus (Keeps the old page visible to Google, duplicating the current presentation for current keyword landing page) b. Only show old product page on home page menu to alleviate the Board concerns (Keeps the old page visible to Google, but with one link) 2. Get rid of the old product page and redirect URL to new one (our primary keyword would be ranked on its own merit and the current Google ranked page would redirect to the new one) Number 2 is the logical method for users, but I am nervous about dropping and/or redirecting the current landing page which ranks my best keyword at 8th in a competitive market. Your recommendations or comments? What do you predict Google will do in these three scenarios? Hope you can follow this maze... Thanks! George
On-Page Optimization | | rhawk0