Sins of an Agency: Parting Ways With Our Biggest Client
9/4/2024
How do you decide whether to fire or keep your biggest client? Discover how one agency use a risk-benefit analysis to make a difficult decision.
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9/4/2024
How do you decide whether to fire or keep your biggest client? Discover how one agency use a risk-benefit analysis to make a difficult decision.
Emina Demiri-Watson is a seasoned digital marketing professional with over 10 years of experience in SEO, paid, email marketing and automation. Currently, she is the Head of Digital Marketing at Vixen Digital, a leading Brighton based digital marketing agency. At Vixen, she is managing a multi-channel agency team and working directly with clients ranging from small businesses to large enterprises.
She has a long history of successful accounts, such as managing the £4.2m government-funded Community Organisers Programme and leading digital marketing for the award-winning eLearning platform, Elucidat.
Emina holds a BA in Journalism and PR from Croatia and an MA in Development Studies from the Institute of Development Studies. She moved to Brighton, UK, in 2009, where she continues to live.
Passionate about data-driven performance and building strong client relationships, Emina is also active in digital marketing communities like Women in Technical SEO, Neurodivergents in SEO, SEO for Journalism and Wired Sussex. Outside of work, she enjoys spending time with her daughter, reading fantasy/sci-fi novels, and fishing.
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