It’s frustrating when keywords that once ranked well suddenly drop off. A few things could be causing this shift. First, have you analyzed any recent algorithm updates? Google’s changes can impact rankings, even for well-optimized sites. Also, consider the competitiveness of your niche; other sites might be outperforming yours if they’ve updated their content or improved their SEO.
I recommend doing a full site audit, focusing on both content and technical SEO. Make sure your posts are still relevant, engaging, and properly optimized for current search intent. Updating or expanding content to match recent trends can also help.
I run a blog where I share posts about famous food, menu prices, and more. Keeping my content fresh has helped me bounce back from ranking drops.