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Category: SEO Tactics

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  Unsolved Site showing up in Google search results for irrelevant keywords
  

  serp keyword rankings

  Hi there, one of my client's sites is showing up in Google search results / getting a lot of site traffic from keywords that while very close to words we're actually trying to target on the site, are irrelevant for the client and their site content. Does anyone have ideas of how to address this?

  | Tunnel7

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  Should I split long form content?
  

  seo tactics content development optimization

  I have quite a long content on my site. By length I mean around 8000-9000 words. I optimized it to cover almost all searches related to a topic. But this length makes me uneasy for some reason. I do not think that users will find what they are looking for in such a long content. However, I don't want to neglect the SEO aspect of the content. I can talk about something like this without sharing the keywords completely: Title + for girls Title + for boys Title + for kids Title + for girlfriend Title + for boyfriend Title + for students As I said, in the current situation, these are all sub-headings (H2) of 8000-9000-word content. When I make a separate content for each of them, I can bring them all closer to 1500-2000 words. However, I am undecided whether this is the right step in terms of SEO and content optimization. What are your views?

  | mozasea

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  Search Console Missing field 'mainEntity'
  

  faq page search console

  Hello,
  I am with a problem, in my site I added a faq with schema structure (https://internships-usa.eu/faq/). But is appearing the following problem in Search Console:
  Missing field 'mainEntity' ["WebPage","FAQPage"],"@id":"https://internships-usa.eu/faq/#webpage","url":"https://internships-usa.eu/faq/","name":"Help Center - Internships USA","isPartOf":{"@id":"https://internships-usa.eu/#website"},"datePublished":"2022-05-31T14:43:15+00:00","dateModified":"2022-06-01T08:07:13+00:00","breadcrumb":{"@id":"https://internships-usa.eu/faq/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://internships-usa.eu/faq/"]}]}, What do I have to do to solve this?

  | spaininternship

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  Multiple URLs from One Domain on Page 1
  

  multiple urls

  Is it possible (and if it is possible, how difficult is it) to get multiple URLs from the same domain name to be indexed on the first page of Google for the same keyword or phrase? Assuming each URL has significantly different content of course... Context: A large real estate brand has 6 franchise offices in the same city. Each office has its own listing/landing page on the parent brand website. Each franchise owner wants their page on the website to rank for the term 'Christchurch real estate'. The homepage of the parent brand website currently ranks on the first page of Google for this search term, but none of the franchisee pages do. So my question is: with the right unique content on each franchisee page, supported by quality backlinks to each of the different offices, is it possible to get multiple franchisees listed on the first page of Google given that ultimately the 6 URLs are all attached to the same domain name? (And, if so, do you have any hot tips you can share to assist me on this uphill battle?)

  | BeKonstructive

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  Clever Way To Increase Organic Search Traffic To News/Magazine Websites
  

  newsseo magazine link building seo tactics

  Hi fellow Mozzers... I've been asked to increase organic search (SEO) traffic to a news/magazine style website. All the website consists of is regular news articles within a specific niche. It is also already listed on Google News. I know we can improve any on-page tactics, such as optimising the article webpages, internal linking, improving the navigation and adding breadcrumbs etc. But what about off-page? They want us to work on backlinks to the site, which we can do for the homepage to improve the domain authority. But there's no point on increasing backlinks to the individual news articles, as they have a very short life span, and are not evergreen. Perhaps it's a good idea to increase backlinks to the category pages? But there are no real keyword opportunites on these pages. Can anyone recommend a clever SEO strategy to increase SEO traffic to a news style website? The site can be found at https://tinyurl.com/2p9arrwz Best wishes. Many thanks for any replies in advance 🙂 Lee.

  | Webpresence

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  Should we remove a keyword from the base URL?
  

  base url keywords

  We have a client that we are rebuilding their website and they are thinking about dropping one word from the current base URL. That particular word is one of the keywords we are trying to rank for. Do you think that because one of our keywords is in the current domain name that it would be a mistake to change it to just the brand name without the extra keyword added on?

  | grayloon

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  Low Metrics - High Rank
  

  seo rankings seo

  I've recently been confused by a marketplace that appears to have significant traction (500K) despite having a very low DR (46). Has anyone experienced something similar and been able to attribute this?

  | MarketGrowth

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  Inconsistent NAP / Space in Street Name
  

  nap address

  I have an issue with an address. Some sources use a space in it, others do not. For example:
  '123 Blue Berry Road' is recognized by Google, various other sites and Google will correct the search if not using the space. '123 Blueberry Road' is recognized by the USPS. To make things more complicated, the road is split between 3 towns. 1 of which is recognized by Google as the proper usps validated 'Blueberry Road' And as if it couldn't get even more complicated than that, the address is recognized by USPS as a different town than the location is actually in or taxed as. But that's not really the problem, because everyone agrees that the wrong town is how USPS recognizes it and that will be that. It's just the space that is the issue. How much of an affect will this have either way I go with it? Thanks in advance!

  | pg181

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  Plagiarized Site Effecting Google Rankings
  

  seo rankings spam plagiarism duplicate content

  Can someone provides insights on a de-indexing example? I have gone through the depths of Google lack of support and requesting duplicate content flags, so no avail. Here's the scenario: Client had a competing SEO provider try to earn his business. In doing so, he copied word for word our blog that we have been producing content on over the last 5 years. He also integrated Google reviews in the structured data on this new URL. Well, fast forward 1-2 months later, our rankings started to drop. We found this 100% plagiarized site is taking away from our keyword rankings on GMB, and is no and Google search, and our site GMB is now only displaying on a branded name search as well as our search traffic has dropped. I have identified the plagiarized, duplicated content, being tied to our GMB as well, as the source of the problem. Well, I finally obtain ed control of the plagarized domain and shut down the hosted, and forwarded the URL to our URL. Well, Google still has the HTTS version of the site indexed. And it is in my professional opinion, that since the site is still indexed and is associated with the physician GMB that was ranking for our target keyword and no longer does, that this is the barrier to ranking again. Since its the HTTPS version, it is not forwarded to our domain. Its a 504 error but is still ranking in the google index. The hosting and SSL was canceled circa December 10th. I have been waiting for Google to de-index this site, therefore allowing our primary site to climb the rankings and GMB rankings once again. But it has been 6 weeks and Google is still indexing this spam site. I am incredibly frustrated with google support (as a google partner) and disappointed that this spam site is still indexed. Again, my conclusion that when this SPAM site is de-indexed, we will return back to #1. But when? and at this point, ever? Highlighted below is the spam site. Any suggestions? Capture.PNG

  | WebMarkets

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  Google Search Console - Excluded Pages and Multiple Properties
  

  google search console google penalty google indexation crawl errors

  I have used Moz to identify keywords that are ideal for my website and then I optimized different pages for those keywords, but unfortunately rankings for some of the pages have declined. Since I am working with an ecommerce site, I read that having a lot of Excluded pages on the Google Search Console was to be expected so I initially ignored them. However, some of the pages I was trying to optimize are listed there, especially under the 'Crawled - currently not indexed' and the 'Discovered - currently not indexed' sections. I have read this page (link: https://moz.com/blog/crawled-currently-not-indexed-coverage-status ) and plan on focusing on Steps 5 & 7, but wanted to ask if anyone else has had experience with these issues. Also, does anyone know if having multiple properties (https vs http, www vs no www) can negatively affect a site? For example, could a sitemap from one property overwrite another? Would removing one property from the Console have any negative impact on the site? I plan on asking these questions on a Google forum, but I wanted to add it to this post in case anyone here had any insights. Thank you very much for your time,
  Forest

  | ForestGT

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  Unsolved Are my local pages watering down my website?
  

  local ranking factors landing pages local seo tactics

  We operate in multiple cities, and for a number of years, have (mostly successfully) targeted each city with its own landing page. But lately Im seeing these pages drop in rankings, If I ignored SEO tactics, and designed the site based on what I think would be most useful/helpful to people viewing the website, I would not have any location landing pages. I would have one strong page (eg, probably the home page), that says "and we operate in the following locations..." and then list them off. The thing is, I dont really think these location specific landing pages have ever offered any real value to someone searching, other than just making it clear that we operate in their area (which doesn't need a landing page to make that clear). They're basically variations of each other, key word adjusted for the location - done for the purpose of ranking locally. I mean, that sounds like spam. But all the research says that I need landing pages for each location. My question: What would happen if I built one new page, and listed all the locations clearly on that page, and then 301 redirect the existing location landing pages to the new, single page. Would I fall of the cliff?

  | blitzna101

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  Shopify SEO - Collection or Blog post for ecomm seo?
  

  shopify ecommerce seo tactics

  Hi Moz folks, would love your thoughts on benefits of Shopify collection pages v blog posts for ranking secondary shopping keywords not suitable for existing shop pages - all help gratefully received, we are going down a rabbit hole on this one and need some sanity! So, we’re updating our site which already has a reasonable seo foundation and are looking to rank better for key shopping search keywords in our space (d2c sports nutrition). My question is should we prioritise store collection pages (category pages in Shopify terms) or blog posts for some of the main keywords not already covered by our core in-store collections/categories? Priority keywords already covered are things like protein powders, protein bars, energy drinks, etc. As context, we have a small product catalogue (10 products) and for easy navigation on site have these grouped into 7 collections/categories in the main menu and available from the homepage. All are quality high volume and high intent shopping keywords for our business. The secondary terms we are now looking to add content for are things like marathon nutrition, vegan sports nutrition, etc so now ​need to choose if we create product collection pages for these, or use blog posts to do the work. The advantage of collections, we believe, is that Google is likely to prioritise these in search. The disadvantage from a UX point of view is that more categories in store could make our simple and clear product range (10 products only) look complex or repetitive. Conversely, a blog post removes any UX confusion with too many categories, but we have a conversion rate issue with our blog. It performs well in search, but conversions are poor. We have addressed this with a new keyword targeting strategy and blog customisation, but we have yet to test this so while in theory it should work well, we do not know for certain. In summary: we want to rank key shopping keywords beyond our core ones we have - would you advise we use blog posts or product collection pages? All help gratefully received - thanks! Warren

  | WP33

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  This question is deleted!
  

  | HayleyBowyer

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